2026 McKinney business website report
McKinney's homepages ace the search checklist. The checklist was the easy part.
The median McKinney homepage we tested scores 100 of 100 on Lighthouse's search checklist, against 92 in our 31-city sample, on 38 completed tests. Here is why we think that settles less than it seems to, and what we'd do next.
Some good news first, since few people in this line of work lead with it. The McKinney homepages we tested did their homework. Lighthouse runs a checklist of search basics, and the median score here is 100 of 100, against 92 in our 31-city sample. One main heading shows on 34 of 42 homepages, 81% against 61%. Links a search engine can't follow turned up on 4 of 38, 11% against 21%. That rests on 38 completed tests, a modest sample, so trust the pattern over any one figure.
Now the bad news, which is the same news. If the middle site already passes, passing won't set you apart. Collin County had 35,304 business establishments in 2025. McKinney sits close to Allen, Frisco and Prosper, and its population grew 20.8% from April 2020 to July 2025, so in our view plenty of people here are still choosing a dentist and a roofer for the first time. The median household income is $124,215, and we'd expect customers at that level to look closely before they call. A checklist helps a search engine read your page. It doesn't tell a family in Prosper that you'll drive there.
So the contest moves to what the checklist doesn't grade: what the page says and what it asks for. On 43% of the homepages, a phone link was the only way in we counted. A lead form, which can be a newsletter sign-up, showed on 36%, about the same as the other cities we tested at 31%. Online booking showed on 4 of 42. A form and a calendar can be a feature job on the site you have, and both are listed in every website package we sell. Check your own site first, then decide what the checklist left undone.
Measured November 7, 2026
We tested 42 McKinney business websites on a phone.
Independent businesses with a McKinney street address on their own site. Totals only: we do not name anyone. How we tested.
63.5 of 100
Median mobile speed score
31-city sample: 61
7.2 seconds
Until the main content shows
On a simulated mid-range phone. 31 cities: 7.4s
82% of sites
Took over 4 seconds
31 of 38 tested
10% of sites
Let a visitor book online
31 cities: 10%
Scores for McKinney are from our own test, described under How we tested.
What it means
The report card, and the subjects it skips.
The homework is in.
The small things tend to be done. Vague link text like "click here" failed on 24%, against 32% in our 31-city sample. Skipped heading levels failed on 39%, against 47%. Those are gaps of a few sites, so read them as a lean. A failed check means some part of the page failed, not all of it. A search description shows on 83% against 82%, which is about the same. If yours is one of the sites still missing these, the repair tends to be small. If it isn't, don't pay anyone to do it twice.
One line on the report card is still open.
Business markup, the code that tells a search engine what kind of business you are, shows on 21 of 42 homepages. That is 50% against 45% in our 31-city sample, about the same. Some kind of markup shows on 36, so plenty of sites are carrying markup that doesn't name the business type. With a median checklist score of 100, the score clearly doesn't depend on it. It is a cheap thing to finish, and SEO work should start there.
The waiting room takes phone calls.
Health is the largest group we could report here, 14 sites. 12 had tap-to-call, 1 had a homepage lead form and 1 had online booking. In our 31-city sample, 25% of 310 health sites had a lead form. The 7 professional services sites went the other way, with 5 showing a form. These groups are small, so call it a hint. A practice with a site that takes a request after hours would have little company among the sites we tested.
A little lighter, about the same wait.
The median page weighs 2.72 MB against 3.08 MB in our 31-city sample, and makes 79 requests against 93. 15 of 38 came in under 2 MB, 39% against 31%. The main content still took a median 7.2 seconds to show on a simulated mid-range phone, about the same as 7.4 seconds, and 31 of 38 took over 4 seconds. The median speed score, 63.5 against 61, is about the same too, from one run per site on a shared machine that makes scores read low. 0 of 38 reached the good band, and we wouldn't read much into that. We'd look at the top image first.
How McKinney sites ask for the business
32 McKinney sites · 31-city sample: 72%
15 McKinney sites · 31-city sample: 31%
4 McKinney sites · 31-city sample: 10%
21 McKinney sites · 31-city sample: 45%
Most common failures
- Text with too little color contrast55%
- Uses third-party cookies50%
- Headings that skip levels39%
- Links with no discernible name37%
- Browser errors logged in the console26%
- Links with vague text ("click here")24%
Free tool
How does your site compare with the rest of McKinney?
Give it your address and you get a graded report in about twenty seconds. It runs its own checks, so its grade isn't comparable with our speed scores. These three you can check yourself, against what we counted in McKinney:
- 76% have a tap-to-call link
- 83% have a search description
- 50% tell search engines what kind of business they are
Who does business in McKinney
Who has to win the second round here.
Clinics and private practices
Education and health services is a main line of work here, and Medical City McKinney is among the largest employers. Of the 14 health sites we tested, 1 had a homepage lead form. A family new to town has to pick someone, and in our view a page that says who is taking new patients gets a long way.
The site has to: say who is taking new patients, take a request after hours, and ask only what a first contact needs.
Healthcare website designFinancial firms
Financial activities jobs run about 2.5 times the national share in Collin County, and Globe Life is among McKinney's largest employers. Our read is that a firm selling to buyers in this line of work should expect them to want solid online tools. We have no measured figure for this trade.
The site has to: name the people, say who you serve, and run any rule-bound wording past your own adviser.
Financial services websitesLaw, accounting and consulting offices
Professional and business services jobs run about 1.4 times the national share in Collin County. Of the 7 professional services sites we tested, 5 had a homepage lead form. That is too few sites to call a trend.
The site has to: say what you handle, show who does it, and tell people when a written question gets an answer.
Law firm website designBuilders, remodelers and home trades
Construction is one of the listed industries, and the median home here is valued at $471,800. We'd guess an owner with that much house reads carefully before letting anyone on the roof. We have no measured figure for this group in McKinney.
The site has to: name the towns you'll drive to, show finished jobs, and take a quote request in under a minute.
Construction website designDowntown shops, salons and restaurants
Oktoberfest and Home for the Holidays bring crowds to the historic downtown, and leisure and hospitality is a main line of work. Of the 6 retail sites we tested, 3 had tap-to-call. Of the 5 beauty sites, 2 had online booking. Those are small counts.
The site has to: keep the hours current, show what's for sale, and let a visitor book or order without phoning.
Restaurant website designMcKinney by the numbers
236,001
Population (July 2025 estimate)
U.S. Census Bureau, Vintage 2025 city population estimates (July 1, 2025; base April 1, 2020)+20.8%
Population change, April 2020 to July 2025
U.S. Census Bureau, Vintage 2025 city population estimates (July 1, 2025; base April 1, 2020)$124,215
Median household income (2020-2024)
U.S. Census Bureau, ACS 2020-2024 5-year summary file, table B19013 (McKinney city)35,304
Business establishments (Collin County, 2025)
BLS QCEW 2025 annual averages, Collin County, TX (establishments and employment by supersector)26.5%
Speak a language other than English at home (2020-2024)
U.S. Census Bureau, ACS 2020-2024 5-year summary file, table C16001 (McKinney city)$471,800
Median home value (2020-2024)
U.S. Census Bureau, ACS 2020-2024 5-year summary file, table B25077 (McKinney city)Businesses online
In a 2025 Clutch survey, 83% of small businesses had a website (national scope, no city or state breakout). Statewide, 53% of Texas small businesses use an AI platform (state scope, U.S. Chamber survey, June 2025).
Clutch survey press release, 2025 (copy on TMCnet, August 21, 2025)Before you spend a dollar
Five things no checklist will tell you to do.
- 1
Ask what the audit will find.
Before you buy an SEO audit, run Google's PageSpeed Insights on your homepage and read the search section. If it passes, a report that repeats it is paying for news you have. The work worth paying for starts where the checklist stops.
- 2
Name the towns.
McKinney sits close to Allen, Frisco and Prosper, and a firm here should say which parts of the area it serves. Our test can't tell you who does this, so check your own pages. If a customer in Allen can't tell whether you'll come, a page that says so is the fix.
- 3
Give the phone a partner.
Tap-to-call shows on 76% of the homepages we tested, about the same as the 72% in our 31-city sample. Keep it. Then add a short form or a calendar beside it, for the customer who is free when you're not.
- 4
Write for the customer who compares.
At a median income of $124,215, we'd expect people to shop on more than price. Our view is that names, photographs of real work and prices where you can state them do more than adjectives. Here is how we think about proof.
- 5
Spend the savings on the first screen.
These pages run a little lighter than the other cities we tested, and the main content arrives about when it does there. A page that makes 79 requests doesn't need a rebuild to get faster, as a rule. Start with what the score actually measures, then look at the largest thing on the first screen.
Local marketing
Where the next dollar goes once the basics pass.
Search opportunities
Questions a passing grade doesn't answer.
Our read of what buyers here need answered, not search-volume figures.
“Is there a pediatric dentist in McKinney taking new patients?”
Of the 14 health sites we tested, 1 had online booking. A practice that answers this plainly has an easy page to write.
Dental websites“Does this roofer work in Prosper?”
A homepage that only names the whole region leaves this open. One sentence and a page of finished jobs settle it.
Roofing websites“What's open downtown during Oktoberfest?”
It comes around in late September, on the downtown square. A shop with current hours on its site and its profile has an easy answer ready.
Keeping your profile current“Who handles the books for a small firm in Collin County?”
Professional and business services run heavy here, so we'd expect this buyer to compare several firms. Say who you serve and what it takes to start.
Financial services marketing
What it costs
What it costs to go past the basics.
A website up to 70 pages runs $1,500 to $5,750 at a fixed price, set by how many pages it has. Every package lists SEO, lead form capture and online booking. Online stores start at $2,500 and repairs at $149. It is the same list in every city, and you can read it before you speak to anyone.
Website, up to 10 pages
$1,500
fixed price
Website, 11 to 20 pages
$2,250
fixed price
Website, 21 to 50 pages
$3,750
fixed price
Website, 51 to 70 pages
$5,750
fixed price
- Online storeFrom $2,500
- Web app, portal or integrationFrom $575***
- Mobile appFrom $3,750
- SEO, local marketing or PPCFrom $575 a month***
***Pricing depends on complexity. ***Pricing depends on complexity, setup and budget. Ad spend is paid to the ad platform directly.
See every priceThe McKinney playbook
Five jobs for a site that already passes.
- 1
Grade yourself for free.
Run Google's PageSpeed Insights on mobile and hold its scores against the medians here: 100 on the search checklist and 63.5 on speed. Our health check is a separate graded report, so don't hold its grade against those. Scores move between runs, so test more than once.
- 2
Finish the markup.
Only 50% of the homepages we tested name their business type in the code. Add yours with your McKinney address, and check that your name and phone number match your profile. It is a small job, and it can be part of SEO work.
- 3
Write the town pages.
One page per main service, with the towns you actually serve named on it. Don't copy a paragraph and swap the town. We'd start with whichever service pays best, then see what it brings. Content work is slow, and there is no shortcut we'd sell you.
- 4
Add the second way in.
Name, phone, what you need. Label every field, since 19% of the fields we found here had no label we could find, against 27% in our 31-city sample. Send yourself a test, and confirm it arrives. A form that fails quietly is worse than none.
- 5
Count both doors.
Track calls and forms separately, starting before you change anything. Conversion tracking tells you what each one brought in. Then spend on whatever earned it, and leave the checklist alone.
Recent work
Modern builds we've shipped.
American Roofing & Waterproofing
Roofing & Waterproofing
A WordPress roofing site rebuilt from scratch on a full custom stack, near-perfect PageSpeed and an instant-quote engine that books inspections while crews are on a roof.
Core Construction Group
Construction & Remodeling
A dark, modern build for a veteran-owned Phoenix construction group whose pitch is the org chart: you deal with the owner, not a subcontractor chain.
Bleuwave (Home Services)
Multi-Trade Brand Hub
The parent brand hub tying HVAC, plumbing, and electrical together in one highly interactive site.
Bleuwave Construction
Full-Stack Build · Commercial & Residential Contractor
A veteran-owned Phoenix contractor that self-performs everything under $100,000, built around the one promise clients actually care about: the people who quote the job are the people who show up.
Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
Start here
Tell us what you need in McKinney.
Pick what you want and the price appears on the spot. The developer follows up, not a salesperson.
Prefer to talk? (480) 525-7582.
See what your project costs. It takes about a minute.
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
McKinney website questions, answered.
My site scores well on the SEO check. Am I done?
With the basics, possibly. The median site we tested here scores 100, so that score puts you with the crowd. It says nothing about who finds you. The next work is pages that say what you do and where, and we won't promise rankings for it.
How fast were the McKinney websites you tested?
Across the 38 sites that completed the test, the median mobile speed score was 63.5 of 100, and the main content took a median 7.2 seconds on a simulated mid-range phone. That is one run per site on a shared test machine, and it reads low. Use it as a rough benchmark and not as a grade on any one business.
What is the comparison sample?
Our 31-city sample is 1274 independent business sites from a fixed list of cities, tested the same way. It isn't a picture of the whole country, and McKinney isn't in it. With 38 completed tests here, a gap of a few points is about the same, so we only lean on the larger ones.
Do customers in Frisco or Allen count as local for me?
That's your call, and your site should state it. We didn't test how sites here describe their service areas. Our view is that a page naming the towns you'll actually serve is more honest than a claim to the whole region. Your Google profile should say the same thing.
What does a website cost for a McKinney business?
Our published prices are $1,500 to $5,750 for a site up to 70 pages, online stores from $2,500, and repairs from $149. Every price is on one page, and it is one list for every city.
Is my business in this report?
It may be, and you can't tell from the page, since we report totals and name no one. For your own numbers, the free Website Health Check gives you a graded report, and Google's PageSpeed Insights runs on the same Lighthouse engine we used.
Method
How we tested.
We started from OpenStreetMap business listings, independents only, screened 74 candidate sites in a shuffled, evenly mixed order, and kept 42 independent businesses that publish a McKinney street address on their own site. We left out national chains, referral sites, parked or broken domains, and sites that block automated tests, along with anything we built ourselves.
Each homepage got one run of Google Lighthouse 12.6.0: mobile form factor (412 x 823 screen emulation), Lighthouse default simulated throttling (150 ms round trip, 1.6 Mbps throughput, 4x CPU slowdown), headless Chrome, one run per site. 38 runs completed. A second pass in headless Chrome looked for tap-to-call links, forms, booking tools and search markup, on the homepage only, so a form on a contact page or an email link doesn't count. A form with an email, phone or message field counts as a lead form, which means a newsletter sign-up can count too. Business markup means JSON-LD naming one of the common local-business types, so another format or a more general type isn't counted. Testing ran on November 7, 2026, several sites at a time on one machine.
A lab test is one controlled load, which makes sites comparable with each other. It does not measure any real visitor's experience, and one run per site carries noise. Tests ran several at a time on one machine, and a busy machine lowers speed scores and lengthens blocking time, so we reran the tests taken when it was busiest. Read those two figures as rough, and small gaps as noise. Listings skew toward businesses someone has bothered to map, so read this as a careful sample, not a census. The comparison figures are 1274 sites across 31 US cities, tested the same way. Our Mesa report found its sample through web searches and ran one site at a time, so its figures aren't directly comparable.
- Candidate sites screened
- 74
- McKinney businesses kept
- 42
- Speed runs completed
- 38
- Tested
- November 7, 2026
- Speed test
- Lighthouse 12.6.0
Sources for the facts on this page
- U.S. Census Bureau, Vintage 2025 city population estimates (July 1, 2025; base April 1, 2020)
- U.S. Census Bureau, ACS 2020-2024 5-year summary file, table B19013 (McKinney city)
- BLS QCEW 2025 annual averages, Collin County, TX (establishments and employment by supersector)
- U.S. Census Bureau, ACS 2020-2024 5-year summary file, table C16001 (McKinney city)
- U.S. Census Bureau, ACS 2020-2024 5-year summary file, table B25077 (McKinney city)
- Clutch survey press release, 2025 (copy on TMCnet, August 21, 2025)
Beat the McKinney median.
Fifteen minutes, plain English, and a number in writing. If we are not the right fit, we will say so.