Service
A website your staff can edit without wrecking it.
A good content system is mostly a list of things your staff no longer has to think about. They type in a box and the design applies itself. The hours get changed on Tuesday and nobody phones a developer about a typo.
Some faults look like a busy afternoon.
In our Phoenix-area sample, 49% of homepages had headings that skip levels. 31% didn't have exactly one main heading. 18% had at least one image with no alt text, and 16% had no meta description.
We tested homepages, not the people who run them, so we can't say how those faults got there. Our guess is that plenty arrived one edit at a time. Someone picks a heading size because it looks right. Someone uploads a photo at closing time and leaves the description box empty. No one meant any harm, and the harm is small, but it adds up across the years a site stays online.
A content system can make those faults hard to commit. The headline goes in the headline field, and the template decides what kind of heading it is. Alt text gets its own box beside the photo. Titles and descriptions have a home on every page. Editors write, and the SEO scaffolding stays where it was put. To see where your site stands, run the free website health check, which reads H1 structure, descriptions and alt text.
Write down who edits what. Then pick the software.
The office manager changes hours and staff photos. The owner writes a post once a month, or whenever guilt arrives. Nobody should be adjusting the homepage layout from a phone in a parking lot. Those answers decide the content types, the fields, and who gets to publish, and they come before any talk of platforms.
We'd grade the result with a plain test. The person you hired Monday changes the hours on Tuesday, unsupervised, and the site looks the same afterward except for the hours. HVAC Web Designer is built around the same idea, with a CMS written for an office manager rather than a developer.
WordPress, or something smaller.
47% of the businesses in our Phoenix-area sample ran on WordPress, so there's a fair chance your staff has met it. It makes sense when your team knows it already, publishes often, or relies on a plugin worth keeping. We do it with a hand-built theme and structured fields, and no page builder. If your current WordPress editor is the complaint, a slow admin or failed publishing may be a repair and not a reason to move.
A custom system makes sense when you want fewer parts and editing limited to what your team actually touches. There we store content as structured data in PostgreSQL and render it with the same stack as our web applications. We build both, and we'll say which one we'd pick for the way your office works.
Getting your words back out of a page builder.
Page builders tend to store your writing inside their own shortcodes and nested boxes. It reads fine on the page and comes out as soup when you try to take it anywhere. We repair those sites too, under Elementor, Divi and WPBakery, so we know what the inside of the can looks like.
We pull the content out, clean it, and store it in plain fields. Any address that changes gets a permanent redirect. If the whole site is coming along, that job is a migration. The reward comes later: content stored in fields is content you can carry to the next system without hiring an archaeologist.
What it costs.
Content management is one of the eight lines in every website package, which start at $1,500 for up to 10 pages. So on a new build you aren't buying it separately. Custom CMS work on its own, such as new content types, editor workflows, or moving content out of an old system, falls under our web app, portal and integration pricing, from $575, with the final number depending on complexity.
How it works
How a CMS gets fitted to your staff.
Ask who edits what
We talk to the people who'll do the editing, not only the owner. What they change, how often, and what has gone wrong before. Their answers become the spec.
Turn content into fields
Each kind of page gets its own set of boxes: service, staff member, post, location. If a field never gets used, we take it out, because every extra box is one more decision.
Load real content and test it
We put your actual words and photos in, then try the long headline, the odd-shaped photo and the empty field, and see what the layout does about them.
Walk your editors through it
A live walkthrough, plus written notes for the tasks they'll really do. Our test is whether the new hire can change the hours without help.
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
They made the technical side feel clear.
We talked about goals first — then platforms, content, search, and automation.
Other jobs a content system runs into.
Custom WordPress Development
Custom themes and plugins, with a short list of parts to keep up.
Website Redesign
Same business, better first impression. A redesign planned around what the old site already earned.
Real Estate & PropTech Software
Custom software for property professionals: agent workflows, listing engines, and client portals.
Price it in a minute
Content management comes with the site.
Every package includes it. Answer a few questions and the price appears on screen. If you only need the editing fixed on a site you already own, say so in your note.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
How many pages should the site have?
We recommend 51 to 70 pages for the best initial organic SEO rankings: it gives the site proper page depth.
Also need? (pick any, quoted on top)
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
CMS Development: questions we hear a lot.
WordPress or custom: which should my CMS be?
WordPress if your team knows it, publishes often, or needs a plugin worth keeping. Custom if you want fewer parts and a narrower set of things to edit. WordPress vs. a custom website goes through it, and we build both, so we'll tell you where we'd land.
Could my staff break the design with an edit?
The layout isn't theirs to change. Editors get fields for headline, text and images, and the template handles the rest. Could someone still paste in a very long headline? Yes. We test for that before you get the keys, and if something does go sideways, you call the developer.
Do you train our team?
Yes. We walk your editors through the system and leave written notes for the jobs they'll actually do. If it needs a long course, we built it wrong. One client's review on this page says it better than we can: a system staff could use "without a long training curve."
What does CMS work cost?
Content management is in every website package, from $1,500 for up to 10 pages. Stand-alone work, such as new content types or moving content out of an old system, falls under our web app, portal and integration pricing, from $575, depending on complexity.
Our content is stuck in a page builder. Can you get it out?
Yes. We extract it, clean it, and store it in structured fields. Addresses that change get permanent redirects so search engines can follow. If the builder itself is the emergency, a theme fix can come first and the bigger plan can wait.
Can different people have different permissions?
Yes, and we'd recommend it. WordPress has user roles built in, and on a custom system we set them up to match your office. The person who updates staff photos doesn't need the keys to the whole site. If you've been locked out by a setup like that, this page may help.
Can we schedule posts ahead of time?
Yes. On Mac & Bleu, the WordPress site carried the episode scheduling for a new show every Monday. If your plan is to publish regularly, content marketing is the service that keeps something in the queue.
Tell us who edits what.
Give us the list of people and the things they change. We'll tell you which system we'd build, and what it costs if it's more than what comes with the package.