Pool Service & Repair web design agency
Your best work happens while the customer is at the office.
Nobody watches you brush the tile. We'd build your pool site to sell the weekly route the way a plan should be sold, name the equipment owners search for, and show the visit the customer never sees.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
47 independent Phoenix-area home-service trades, tested on a simulated phone. Homepages only, totals only, and no business is named.
66median mobile speed score, of 100
6.2suntil the main content shows
13%offer online booking on the homepage
43%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
A pool route is a subscription, so sell it like one.
A weekly route is a product with a price and a list of what's in it. A customer who has to phone to learn what the visit includes has been asked to do your sales work for you. Put it on a page: the stop from gate to gate, the chemicals you cover, the filter schedule, the plan for the morning after a dust storm, and the day your truck comes down her street.
That page needs somewhere to end. 43% of the home-service sites we tested show a phone link on the homepage and no form or booking, and only 13% offer online booking there. Those figures cover the home-service trades, not pool companies alone. In our read, a plan someone can start at the kitchen table is the opening here. Online booking and lead forms come with every package.
Bluebottom Pools is a fictional company we built as a demo, with a water chemistry lab you can drag and the quote form up in the hero. Open it before you call. It shows how we think about your trade, and Bleuwave Handyman shows how we organize a long service list on a live site.
What we build against
- A prospect can't learn what the weekly visit covers without making a phone call.
- The customer never sees the visit, so the bill looks like it pays for nothing.
- Arguments over filter cleans start because the plan never said who pays.
- Repair requests arrive with no equipment details, so the first trip is a scouting trip.
- A prospect one street past your route can't tell whether you go there.
Inside a pool service & repair website
Routes and repairs are two businesses on one truck.
The route page reads like a plan sheet. Repairs work the other way round, and they need equipment-level detail, since we'd expect owners to search for the thing that broke: the pump, the salt cell, the heater, the controller. Give each its own page, naming the makes you work on and how each one tends to fail. The reader learns you know her equipment pad before you've seen it.
The visit nobody sees is the part worth fixing. We make the case in your customers have never seen you work: a short report after each stop, with the numbers and a photo of the water, makes the work visible. Add a customer login and you have a portal, which is custom web application work, from $575 depending on complexity.
Route territory should be obvious, because a truck that drives past three non-customers is losing money. A plain service-day page handles the people. For search engines, there's markup that says who you are and where you work. In our Phoenix-area sample, 49% of homepages carried local business markup. It's one small item on a long list, and worth raising when we talk through SEO.
The pages a pool company's site should carry
Weekly route plan
The stop itself, item by item, then the things that cost extra. A billing dispute is easiest to settle here, months before it starts.
Pump and motor repair
Single-speed or variable-speed, the noises that mean a bearing is going, and the brands you carry parts for.
Salt cells
Clean it or replace it, what a low-salt warning really means, and which cells fit the common systems.
Green pool recovery
How long the cleanup runs, how the water should look on day two, and how the job can turn into a weekly stop. The urgent job that can become the steady one.
Acid wash and tile
Scale off the tile and stains off the plaster, shown in before-and-after photos from your own jobs. If your route runs through hard-water neighborhoods, that supplies the material.
Service days by neighborhood
Where you go and on which day. A prospect learns in ten seconds whether she's on your route, and you spend less time driving past strangers.
What makes a route easier to fill and harder to cancel
One field for the zip code
One field that says whether she's in route territory, and takes her details if she isn't yet. It's small, and we'd expect it to save the office some phone calls. Landscaping routes have the same geography problem.
A report after every stop
The numbers and a photo, sent when the tech closes the gate. If your route software holds the data and offers an API, the one custom API integration in every package can bring it to the site. Fuller reports, quoted separately, belong in a portal.
Route sign-up in one sitting
Plan, start date and gate access notes, in a single flow your office reviews and doesn't retype. Card-on-file and autopay are extra work, and we quote them in writing before anything moves.
A photo of the label
Ask for one on the repair form and the tech can load the right part before leaving the shop. Form tracking, if you add it, can then tell you whether heater pages or pump pages bring the work.
A chemistry page that gives it away
The water lab on Bluebottom, our fictional demo, lets an owner drag the numbers until they turn green. Handing over what you know is, in our view, how a stranger comes to trust you with the gate code. Try it for yourself.
How pool sites talk a customer out of the route
- Stock photos of pools set in green lawns, for a business that works in the desert.
- No line between what the plan covers and what costs extra, which turns into an argument over a filter clean.
- Hiding weekly service behind a phone call, for a buyer who wanted to decide tonight.
- A repair form that never asks what's on the pad, so the first trip goes to reading labels.
Why a pool company might hire someone like us
You can test our thinking before you pay
Bluebottom Pools is a fictional company we built so you can try the idea yourself. The water lab is real code, and it will tell you more about how we'd approach your route than any sales call.
The route can outgrow a brochure
Visit reports, seasonal holds and customer logins are application work, and we build applications as well as websites. You can start with the site and add the portal when the route can pay for it.
We write for the equipment pad
Salt cells, variable-speed pumps and bead blasting need real pages, and you shouldn't have to write them on a Sunday. Content writing is in the price. You tell us what you know, and we'd ask you to check our work before it goes up.
Recent builds, live right now.
The full portfolio
American Roofing & Waterproofing
Roofing & Waterproofing
A WordPress roofing site rebuilt from scratch on a full custom stack, near-perfect PageSpeed and an instant-quote engine that books inspections while crews are on a roof.
MEP AI Pro
AI SaaS · Estimating Platform
Describe the job, name the town, get a line-item quote in seconds, priced with the contractor's own rates.
Bleuwave Construction
Full-Stack Build · Commercial & Residential Contractor
A veteran-owned Phoenix contractor that self-performs everything under $100,000, built around the one promise clients actually care about: the people who quote the job are the people who show up.
Bleuwave Handyman
Handyman & Home Services
A WordPress site rebuilt on Next.js for speed, one crew, forty-plus services, same-day slots, and a category-driven booking flow that turns the honey-do list into a full schedule.
They get it done.
We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
A complete demo for this trade
The chemistry, given away.
Bluebottom Pools is a pool service company we invented so you could see the work instead of reading about it. A water lab you can drag until the numbers turn green — the expertise handed over rather than teased — and the quote form sitting in the hero instead of eight screens down.
Open it on a phone. That is where the difference between a real build and a template stops being a matter of opinion.
Bluebottom Pools is fictional. The design is not.
Questions we hear a lot.
What does a pool service website cost?
The six pages above with a homepage and a contact page fit our smallest package: up to 10 pages for $1,500. If you add a page per equipment type or per neighborhood, 11 to 20 pages is $2,250, 21 to 50 is $3,750, and 51 to 70 is $5,750. Each covers SEO, design, content writing, content management, lead forms, online booking, one custom API integration and a year of support. A customer portal is separate. See pricing.
Can I see how you'd approach a pool site?
Yes. Bluebottom Pools is a fictional company we built to show the approach. Drag the water numbers, try the quote form and tell us what your route would need. Our live projects are in the portfolio.
Do we have to post the weekly rate?
No. Posting a starting price and the inclusions lets a prospect sort herself, and a line can explain what moves it: size, a spa, the neighbor's trees. If you quote pool by pool, post the inclusions regardless. The buyer can live without a number sooner than without a list.
Can a customer look up her visit reports?
Yes, with some custom work. Reports can go out by email after each stop and sit behind a login with readings and photos. Your route software may already hold the data, in which case the job is showing it well. That's API integration work, and one integration comes with every package.
How much detail should the equipment pages have?
Enough to name what you service and describe how it fails. A person looking up a pump that has started to scream wants to find her noise described, and the make if she knows it. Your techs know this cold. A half hour with one of them should give us what we need.
How do we let people pause service while they're away?
A self-serve hold is a good feature for owners who leave for part of the year, since it gives them something to do besides cancel. It needs a login and some custom work, so we'd quote it in writing and add it after launch. Web apps, portals and integrations start from $575, depending on complexity.
How soon could a pool site be ready, and can you market it?
Build starts within 24 hours of your go-ahead and most sites go live in 7 to 10 days. We can't promise a full route. For marketing, the pool service marketing page has the plan, starting from $575 a month, priced by complexity, setup and budget, with ad spend paid directly to the platform.
Where to look next
- Pool Service & Repair MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Solar Installation Web DesignHigh-ticket installs in one of the sunniest markets in the country. We help you win the leads.
- Pest Control Web DesignScorpions, termites, roof rats. Year-round demand and a phone that rings.
- Landscaping & Turf Web DesignDesert landscaping and turf conversions. Get found before the next water bill.
Sell the route the way you'd explain it at the gate.
Drag the numbers on the demo first, then tell the developer what we got wrong. A flat price follows in writing.