Manufacturing & Industrial web design agency
A manufacturer's website should read like a good drawing.
Dimensions, materials, tolerances, notes. We'd expect engineers and buyers to check a shop the way they check a part, so we build capability pages with numbers on them and an RFQ that can take the file.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
104 independent Phoenix-area professional offices, tested on a simulated phone. Homepages only, totals only, and no business is named.
64.5median mobile speed score, of 100
5.2suntil the main content shows
7%offer online booking on the homepage
45%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
Adjectives don't hold tolerance.
Our read: three people check your site, each with a different list. The engineer wants processes, materials and part size limits. The buyer wants lead times, minimums and how to send an RFQ. The quality manager wants your certifications and what's behind them. None of them came for the word "quality." A shop that hides the numbers may simply look like a shop that hasn't got any.
We didn't test factories as a group of their own. The nearest thing we have is the broad group we call professional offices, 104 Phoenix-area sites, and it isn't shop floors. On 45% of those, a phone link is the only way in from the homepage. That's a workable arrangement for an office. You can't read a STEP file over the phone. In our opinion the RFQ is the page that does the most work on a manufacturer's site, and it deserves more care than the homepage photo of the building.
Three of our builds show how we handle parts of this work. Rhinestone Supply has a product finder for a catalog of thousands, built for people who order in bulk and know exactly what they want. Blue Water Shipping is an operational tool that a ship agency works from every day. Riggins Inventory Services sells a trust-driven trade with its memberships and associations up front. Our prices are published, like a good spec.
What we build against
- A capabilities page that says "quality" and gives no size envelope, material or process.
- Spec sheets that live in a salesperson's sent folder.
- RFQs that arrive with no drawing, no quantity and no material, and start a week of email.
- An equipment list last updated two owners ago.
- A catalog nobody can search by the attributes a buyer actually specifies.
Inside a manufacturing & industrial website
Publish the numbers. Take the file.
Start with one page per process: machining, fabrication, molding or whatever you do. Each carries a size envelope, typical tolerances, materials and secondary operations, using figures your own quality people will defend. Then comes an equipment list with make, model and count. We write them from your notes, and we'll ask questions an engineer would. That's also what gives search work something to index, since a process and a material are what we'd expect a specifier to type. We don't promise rankings.
The RFQ is where the site earns its keep. It should ask for material, finish and quantities at several breaks, and it should take the drawing. Lead form capture is in every package. Large CAD uploads to private storage are custom work, from $575, with the price depending on complexity. Once it's live, tracking tells you which pages produce requests. If you're buying ads, send them to a page about the process and not the homepage.
Some of it isn't ours to rule on. List only the certifications you hold, with scope and registrar, and ask your registrar how the mark may be shown. If you take export-controlled work, or you work under NDAs, the questions on the form and the wording around it come from your counsel. Keep the catalog on a store if you sell direct, from $2,500. Connect it to the plant through an API, if the plant has one. Neighbors in the trade may also want our logistics and construction pages.
The pages a manufacturer's site needs
Capabilities by process
A page per process, with envelope, typical tolerances, materials and secondary operations. Numbers an engineer can argue with.
Equipment list
Make, model and count, kept current. A machine you sold in 2019 is a promise you can't keep.
RFQ
Material, finish, quantity breaks and a drawing. Everything a quote needs, asked once.
Quality and inspection
What you hold, what you inspect with and what paperwork you can supply, listed plainly.
Industries and example parts
Only the work you've done, with parts shown by permission or with the identifying features gone.
Lead times and minimums
Typical ranges by process and quantity, so a buyer can plan before asking. Update them when the backlog moves.
What we'd build for a buyer with a drawing
Large file uploads
CAD files sent straight to storage you control, with progress shown, in place of an email attachment that bounces. It's quoted separately. Who may see those files, and for how long, is yours to decide.
Quantity-break fields
Prototype, first run and annual volume, each in its own box, so one request can carry the whole decision. That's a form, and form capture comes with every package. Conversion work can trim it later if buyers stop halfway.
A catalog that filters on real attributes
Rhinestone Supply filters thousands of stones four ways, and the build lived or died on it. Your attributes will be different, and so will your buyers. The principle travels well.
Spec sheets as pages and PDFs
Technical data as a searchable page, with a PDF of the same content, named so that someone can find it in their downloads a month later. We'd expect that to help a specifier who's shortlisting.
A separate path for plant managers
If you also sell to homeowners or small trades, keep the paths apart. Regional Concrete splits residential work from commercial and industrial for this reason. Our construction page says more.
What an engineer would mark up
- Advertising the tolerance your best machine held on its best day.
- Certification logos with no scope, no registrar and no date.
- An upload limit lifted from email, sitting in front of an assembly that won't fit through it.
- A hero photo of the building. Buyers have seen a building.
Why a shop would hire us
We ask for the numbers
We'll ask for your envelope, your materials and your typical tolerances, and we won't paper over the gaps with adjectives. Your quality people have the last word on every figure.
We've built for people who know what they want
Rhinestone Supply and Blue Water Shipping have nothing to do with machining. Both serve people who arrive with a specific need and little patience, which we suspect you'll recognize.
No account manager between you and the code
The person quoting the site builds it. When your RFQ form needs another field, you're talking to the developer who wrote it.
Recent builds, live right now.
The full portfolio
Bleuwave Plumbing
Plumbing — 24/7 Emergency
A WordPress plumbing site rebuilt on Next.js, a 3 a.m. brand with a written-quote estimator and 60+ residential and commercial service pages, built to answer and book while the competition sleeps.
American Roofing & Waterproofing
Roofing & Waterproofing
A WordPress roofing site rebuilt from scratch on a full custom stack, near-perfect PageSpeed and an instant-quote engine that books inspections while crews are on a roof.
Regional Concrete
Custom PHP Build · Concrete Contractor
A Battle Creek, Michigan concrete contractor working since 2008, with a site that takes a homeowner or a plant manager from the right service page to a written estimate.
TeamAIOps
AI SaaS · Platform
AI employees for operations teams, a customer-service rep that answers in seconds, books the work, and reports what happened. Live on a client's site in under an hour.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
Questions we hear a lot.
What does a manufacturing website cost?
Fixed prices by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. A page per process, plus spec pages, adds up quickly. Every package includes SEO, design, content writing, content management, lead form capture, online booking, one custom third-party API integration and a year of support. Large file uploads and portals are quoted separately, from $575, depending on complexity, and an online store starts from $2,500. There's 0% financing with 25% down, up to 12 months on any project, and financed projects are hosted on the DataCram platform for the length of the plan. See pricing.
Can the RFQ form take CAD files?
Yes, as a custom addition, quoted in writing. We'd send STEP, DXF, PDF and whatever else you accept to private storage in place of your inbox, and notify your estimator. If your form has stopped sending altogether, that's a repair we do on its own.
How do we keep customer drawings safe, and what about export-controlled work?
We can route files away from email and limit who reaches them. What your customers' contracts ask for, and what export rules apply to a given job, are questions for your counsel and your customers. We give no legal or compliance advice, and we don't describe any site as compliant. Tell us what they require and we'll scope it.
Can we show customer parts if we've signed NDAs?
Read the NDA and ask your attorney. If there's any doubt, show test pieces or your own parts, and describe the material, process and finish. We'd expect that's what an engineer is looking at anyway.
Should we publish lead times?
We'd publish typical ranges by process, with a note that they move with shop load, and keep them current. In our opinion a realistic range does more for a planner than silence. It's your call, and it's easy to change later, since content management comes with the site.
We sell through distributors. Does the site still matter?
We think so, because we'd expect an engineer to look you up before a part gets specified. The site can answer the technical questions and point to the distributors for the order. Dealer logins and portals are custom work, if you want them.
What in your work carries over to a manufacturer?
Finding the exact item, running daily operations and proving credentials. You can see those in a bulk catalog, an operational platform and a commercial services firm. We'll ask the plain questions a new hire would, and your people correct the drafts.
Will this bring us more RFQs, and how soon?
We can't promise more RFQs. Build starts within 24 hours of your go-ahead and most sites go live in 7 to 10 days, and after that you'd see in your tracking which pages produce requests. Buying cycles in your trade may run a good deal longer than any of that.
Where to look next
- Manufacturing & Industrial MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Security & Alarms Web DesignThe one trade that sells a promise about a night that has not happened yet. Trust is the entire product.
- Plumbing Web DesignEmergency calls at 2 a.m. or a scheduled repipe — we keep the phone ringing.
- HVAC Web DesignWhen the Arizona heat breaks a unit, be the first name they find.
Send us your worst capabilities page.
Fifteen minutes with the developer and a written flat quote, with no adjectives we can't back up.