Auto Services web design agency
A dented door needs your address. A ceramic coating needs your package sheet.
An auto shop's website serves two very different customers, usually through one contact form. We build shop sites with a quick path for the driver beside the damage and a real menu for the one comparing packages at night.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
32 independent Phoenix-area auto businesses, tested on a simulated phone. Homepages only, totals only, and no business is named.
55median mobile speed score, of 100
7.9suntil the main content shows
0%offer online booking on the homepage
47%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
Your bays close at six. The shopping doesn't.
Picture the two customers. One stands next to a crumpled quarter panel with a phone in one hand and an insurance card in the other. That person wants your address, today's hours and whether you'll deal with the adjuster. The other is on a couch on Sunday night, wondering what "Gold" covers on a coating and why it costs what it costs. That person wants a package sheet. A shop site has to serve both without making either one read the other's page.
Among the 32 auto businesses we tested, 0% offer online booking on the homepage and 75% have a phone link there. The median mobile speed score was 55, against 63 across our whole Phoenix-area sample. A group this size can swing on a few sites, so take it as a reading and not a verdict. Our read is that a shop with a calendar on the homepage has the street nearly to itself. We'd expect a slow page to bother the couch less than the curb, and the curb is where the car is sitting.
Then there's the suspicion. We wrote a whole piece on the driver who walks in expecting to be overcharged. Our answer on the site is prices or ranges where you can give them, labeled photos, and an honest word about what can wait. For a look at one approach, open Torque & Trim, a fictional shop we built as a demonstration.
What we build against
- One contact form for collision, tint and detailing, so every request starts with a callback.
- Ceramic coating on the menu with no coverage, prep or warranty terms beside it.
- Hours and address three screens down on a phone.
- Gallery photos with no labels, so nobody knows which film or coating they're looking at.
- A booking calendar that offers a Saturday morning slot for a multi-day coating.
Inside a auto services website
Two screens, two kinds of page.
The phone gets the short path. Address, hours, tap to call and directions sit above everything else on a small screen. The collision page says which carriers you work with, how a claim moves through your shop, and what a driver should do first. List only the carriers you actually deal with. Mobile repairs can fix a lot of this on a site you already own.
The laptop gets the long path. Tint, coating, film and detail each get a page showing coverage, bay time, prep and warranty terms, side by side. Every path ends at a request that asks for year, make and model, so your first reply can be a number instead of a question. For tint shades, point to your state's rule and let the reader check it. We won't guess at it on your site.
Our read is that Valley weather writes part of your calendar: sun for tint and coatings, monsoon hail for body work. So time the spending, and measure it. Landing pages for ads give a storm campaign somewhere better to land than the homepage. Call and form tracking can show whether tint, coating or collision is paying the ad bill, and the auto marketing page has the rest of the plan.
The pages an auto shop's site needs
Collision and insurance claims
How a claim moves through the shop, who talks to the adjuster, and what to do first.
Window tint and shade guide
Film lines you carry, shades shot on real vehicles, the maker's specs, and a pointer to your state's rule.
Ceramic coating and PPF packages
Coverage, correction steps, cure time and warranty side by side, so a shopper can compare more than price.
Detail menu by vehicle size
Sedan, SUV and truck ranges, add-ons like pet hair, and whether it's mobile or in the shop.
Repairs, and what can wait
The services you do, with a straight word on which ones aren't urgent. It costs you a job today and may buy you a customer.
Gallery by service
Sort by service and vehicle, so the person with a black truck sees black trucks, labeled with the product used.
Features built around bay time
Room for damage photos
A few phone pictures tell you hail from a panel replacement before the car arrives. The form should say photos give a first read, not a final price. Photo upload isn't on the package list, so it goes in your written quote. If it's your existing form that's failing, that's a repair.
Vehicle-aware quote requests
Year, make, model and service checkboxes. A coupe and a crew cab are different tint jobs, and the form should know it. Every package has lead form capture.
Drop-off booking that respects the bay
Time slots for short jobs and drop-off days for long ones. Online booking comes with every package, and anything your bay rules need beyond it goes in the written quote. One custom API integration can connect it to your shop software, if that software has an API.
Galleries that survive a weak signal
Hundreds of photos can load fast if they're sized for each screen and fetched as the visitor scrolls. Oversized images are a common and fixable reason a gallery crawls.
Your listings telling the same story
Hours, photos and services matched across your Google profile and Yelp, so a driver doesn't arrive at a shop that closed an hour ago.
What we'd send back to the shop
- A coating price with no package detail, which leaves the shopper nothing to compare except the number.
- Unlabeled before-and-after photos, where the before looks suspiciously like a different car.
- An auto-play video that hides the phone number from the driver who needs it.
- A tint law summary copied from somewhere and never checked again.
Why a shop would call us.
We measured your category
We put 32 Phoenix-area auto businesses on a simulated phone and counted what their homepages offer. Nobody is named. You get the totals and our opinion of what they leave open.
Booking we've built before
We built same-day booking without a third-party widget for Bleuwave Handyman, and the same thinking fits the bay-time problem. Torque & Trim, our fictional demo shop, shows it on a repair shop's site.
A price before we see the car
You know how a customer feels waiting on an estimate. Ours is published by page count, with a written quote before money moves. Most sites go live in 7 to 10 days.
Recent builds, live right now.
The full portfolio
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First class all the way!
From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!
Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
A complete demo for this trade
Shop footage, and the estimate up front.
Torque & Trim is a auto repair shop we invented so you could see the work instead of reading about it. Full-bleed video under the headline, a bento grid sized by what actually sells, and the offers drawn as coupons — because a coupon is the thing that earns a first visit.
Open it on a phone. That is where the difference between a real build and a template stops being a matter of opinion.
Torque & Trim is fictional. The design is not.
Questions we hear a lot.
What does an auto shop website cost?
A shop with collision, tint, coating, detail and repair pages fits the first tier, $1,500 for up to 10 pages. Pages for each neighborhood you draw from move it up: $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. All four are flat prices with SEO, design, content writing, content management, lead form capture, online booking, one custom third-party API integration, which could be your shop software, and a year of support. See pricing.
Should we publish prices for tint and detailing?
We'd publish ranges by vehicle size at least. A range lets a shopper compare before calling and may screen out someone hoping for a quick wash at coating prices. Collision is the exception. That number comes from an estimate, so explain how your estimate works. We print our own prices, so we're not asking you to do anything we won't.
Can I try a booking flow before we talk?
Yes. Torque & Trim is a demonstration we built for a fictional repair shop, with a working booking form and coupons. Bleuwave Handyman is live booking work, organized by category with same-day slots.
Can customers send damage photos through the site?
We can add that. The form would take pictures straight from a phone camera and send them to your inbox, or your shop software if it can take them. It isn't on the package list, so it goes in the written quote. Make clear they give a first read. A real number still needs eyes on the car.
What should we say about insurance?
Which carriers you work with, if you do, and how you handle the paperwork. What a driver's policy covers, or what they're entitled to, is for the carrier or their own adviser. We'd keep that off your site.
Can you keep the bays full through the slow weeks?
We can't promise that, and be wary of anyone who does. What we can do is run Google Ads or SEO aimed at the work you want in a slow stretch, like tint before summer. Marketing starts from $575 a month, depending on complexity, setup and budget. Ad spend goes to the platform directly.
We have a site already. Rebuild or repair?
Start with the free health check. If the trouble is a slow gallery or a dead form, a repair is cheaper and we'll say so. If there's only one contact form and no package pages, a rebuild may be the better spend.
Where to look next
- Auto Services MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Startups & Entrepreneurs Web DesignFrom napkin to launched. Product sites, MVPs, and the honest technical partner every founder needs.
- SaaS & Software Web DesignMarketing sites, app UIs, and the engineering in between — from someone who ships SaaS too.
- eCommerce & Retail Web DesignCatalogs that convert and checkouts that close — for stores with thousands of SKUs or six.
Give the dent and the coating their own front doors.
Bring your service menu, even if it's painted on the wall. The developer takes the call, and the flat quote comes in writing.