Fitness & Wellness web design agency
A gym homepage shouldn't need a warm-up.
Your members want today's schedule. Your prospects want to know if they'd fit in and what it costs. We build a light site that gets both of them there on a phone, between sets or on the couch.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
24 independent Phoenix-area fitness businesses, tested on a simulated phone. Homepages only, totals only, and no business is named.
60.5median mobile speed score, of 100
9.6suntil the main content shows
8%offer online booking on the homepage
33%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
The heaviest thing in the gym shouldn't be the homepage.
The median homepage among the 24 fitness businesses we tested in the Phoenix area weighs 4.3 MB, against 2.74 MB across the whole sample. On a simulated phone its main content took 9.6 seconds to show, against 6.5. A group this size can swing on a few sites, so call it a lean. We measured the delay and not the cause. Our guess is the hero video of somebody's deadlift, plus the plugins that came along to help it. Here's where we'd look first, and the speed fix is a flat $399 if your site is the one dragging.
Two people use this site, and they want different things. A member comes back constantly and wants one thing, the class at 6 a.m. A prospect comes once or twice and wants to know what the first visit is like and whether they'll be the only one who can't touch their toes. A homepage built for only one of them annoys the other. So we put the schedule one tap from the top and give the prospect a page of their own.
Among the fitness businesses we tested, 54% have tap-to-call on the homepage and 8% offer online booking there. 38% have some kind of lead form, and that can be a newsletter sign-up. We'd make the next step one button: an intro offer that leads into the system you already run. Coach T's Hit Lab, a training business whose platform we built, has players and parents booking lessons and clinics online. A class schedule has the same trouble with a calendar. The fitness marketing page covers what happens after launch.
What we build against
- A schedule that's a picture of a schedule.
- Membership prices hidden behind a form, so a stranger has to ask to find out.
- A hero video that keeps a phone busy while the reader waits for the class times.
- Class names that mean something to your coaches and nothing to a newcomer.
- A trial sign-up that ends in a thank-you page and silence.
Inside a fitness & wellness website
Put the schedule on top and the nerves on their own page.
The schedule is the site's busiest page, in our estimation, and it should come straight from your booking software so a sub-in at 5 a.m. doesn't leave it wrong. Filters by class type, coach and location come next. Whether that schedule can live on the site or in an embed depends on your software, and we check before we quote. One custom third-party API integration is in every package, and that's usually the job it does.
Prospects get the first-visit page. When to come, where to park, what to bring and who says hello. It answers what we'd guess people are too self-conscious to call about. Then comes a plain table of memberships and class packs, with the freeze and cancellation terms in sight. Those terms, and your waiver, are your attorney's to write. We place them where people will see them.
After the trial, somebody has to follow up. Email can do that without a coach remembering to. Tracking can show which channel produced the sign-up, which is more useful than a guess. If you also coach teams, the sports page is closer to what you need.
The pages a gym or studio site needs
Live schedule
From your booking software, filterable, with spots remaining if the software reports them. Never a screenshot.
Your first visit
Arrival time, parking, what to bring and who greets you, plus a photo of the actual front desk.
Memberships and class packs
Unlimited, packs and drop-in side by side. Terms are in your attorney's words and in plain sight.
Coaches
Certifications each coach actually holds, what they teach and a link to their classes on the schedule.
Class formats
Length, intensity and who it's for. A name like Burn 45 tells a stranger very little.
Personal training
Goals, preferred days and preferred coach, so a first conversation starts past the phone tag.
What keeps it quick and keeps it honest
A top of page that loads fast
We'd open with a compressed still image and the next class, then let the video wait for someone to ask. Oversized images are a cheap place to start on a site you already have.
An intro offer in one sitting
Choose the offer, sign the waiver and book the first class in one flow, as far as your booking platform allows. A clipboard at the front desk can retire.
Member shortcuts in the header
Book, account and app are at the top of every page, so someone who's been coming for three years never scrolls past the pitch to a new prospect.
Real rooms and real people
The floor and the locker room, shot during a busy class, with your members' permission. Your attorney can advise on the release.
An app only if you need one
If your booking platform has an app, send members there. If it doesn't and you've outgrown the web, a mobile app starts at $3,750. A web app or portal starts at $575, depending on complexity.
What we'd take out of a gym site
- A schedule saved as a JPEG. It was right on the day someone exported it.
- Class names that read like energy drinks, with no word on who they're for.
- Transformation photos and weight-loss numbers no attorney has read.
- A cancellation policy nobody can find. We'd expect it to turn up later, in a one-star review.
Why a gym or studio would hire a developer like us
We build light
Hand-coded pages, compressed media and no pile of plugins. A member checking a class time on one bar of signal is the person we build for.
We check your software first
Your booking platform decides what's possible. We read what it offers before we quote, so you don't pay for a schedule it won't let us show.
We publish our prices too
Four fixed package prices, in the open. If we're going to tell you to show your membership rates, we'd better show ours.
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They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
Questions we hear a lot.
What does a gym or studio website cost?
The price depends on how many pages you have: $1,500 for up to 10, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. One location with a handful of class formats may fit the first. A chain with a page per location may not. Whichever you land on, you get design, SEO, content writing and content management, plus lead form capture, online booking, one custom third-party API integration and a year of support. Pricing page here.
Should we put membership prices on the site?
Our read is yes, at least a starting price and what the trial costs. A stranger at 9 p.m. has nobody to ask. If you sell by conversation and it works, keep doing it and tell us so. If you want to weigh the change first, the ROI calculator runs on your own numbers.
Can the site connect to our booking and membership software?
Usually some of it, and we check before we quote. Some platforms offer a schedule embed or an API, and one custom integration comes with every package. We'd let the platform keep the member accounts, since two logins help nobody.
Will you write our waiver or cancellation terms?
No. Those belong to your attorney. We'll place the waiver in the sign-up flow as far as your booking platform allows, and we'll put your cancellation terms where a member can find them, word for word.
Can we say what results people get?
That's a question for your attorney, especially for anything about weight or health. Our drafts don't promise results. If you have members happy to tell their own story, get your attorney's release first and we'll build the page.
Our site is slow. Do we have to rebuild it?
Not always. The speed fix is $399 and measures the page before and after. If the trouble is the whole build, a redesign may be the better spend. The health check is a free place to begin.
Can you get us ahead of the big franchises?
We can't promise a ranking or a sign-up. A local gym has things a franchise page can't copy: named coaches, a real room and a neighborhood. We'd put those up front, and ongoing local search work starts at $575 a month, depending on complexity, setup and budget.
How soon can it go live?
Build starts within 24 hours of your go-ahead, and most sites go live in 7 to 10 days. If you're counting on a January crowd, we'd talk in the fall, so the first-visit page and the intro offer are in place before anyone comes looking.
Where to look next
- Fitness & Wellness MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Beauty & Salons Web DesignBooked chairs beat pretty feeds. Sites that turn scrollers into appointments.
- Financial Services Web DesignTrust is the product. The site has to look like it — and say something real.
- Education & Training Web DesignClasses sold, students registered, replays delivered — teaching businesses, run properly online.
Open your homepage on your phone and time it.
Then call us. Fifteen minutes with the developer and a written flat quote, with the schedule on top and your booking software checked first.