Senior & Home Care web design agency
The person reading your senior care site is probably not the senior.
We'd expect a son or daughter, perhaps in another state, perhaps on a lunch break, with a sibling asking for the link. We build for that reader, and we keep it plain.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
121 independent Phoenix-area medical and wellness practices, tested on a simulated phone. Homepages only, totals only, and no business is named.
64median mobile speed score, of 100
6.4suntil the main content shows
8%offer online booking on the homepage
60%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
A senior care website gets forwarded.
Our read of how this goes: something happens. A fall, a diagnosis, a stove left on. A grown child starts searching, often from somewhere else, then sends three links to a sibling with a one-line text. AARP and the National Alliance for Caregiving count 63 million Americans as family caregivers. Some of them may soon read your website, tired, and then explain it to someone who hasn't.
So each level of care gets its own page and its own plain address, because a page that covers everything can't be sent to answer one thing. Companion care goes in one link, memory care support in another, and whatever you offer after a hospital stay in a third. Content writing comes with every package, and we can keep writing after launch. The senior care marketing page covers how families find you in the first place.
We didn't test senior care as a group of its own. The nearest group in our Phoenix-area sample is medical and wellness practices, 121 of them, and 60% show a phone link and no form or booking on the homepage. A phone number serves a neighbor during office hours very well. A reader two time zones away may get the answering machine. We'd add a second way in, such as a callback request or an AI receptionist that takes a message and says it's AI.
What we build against
- One services page that folds every level of care into a single block of text.
- A phone number and nothing else, for someone reading after your office has closed.
- A worried family's message buried under a pile of job applications.
- Gray type on a pale background, small enough to need the glasses somebody just lost.
- No word on who the caregivers are or how you hire them.
Inside a senior & home care website
One link per question, so a family can pass it along.
Each care page says what a caregiver does, what falls outside your scope and how hours get scheduled, in language a tired person can read. Where your license stops is a matter for your state licensing agency and your counsel, and we publish the wording they clear. We don't describe a level of care your agency isn't set up to give.
We'd expect families to want to know how people pay. We'd build a page that says how you charge and what forms of payment you accept. We wouldn't write a word about what a government program or an insurer will cover, on our own authority. Benefit rules are for your adviser, and the page can point to the official sources your adviser picks.
Two more readers matter. A senior may read the site directly, so type stays large and contrast stays strong. 65% of the homepages in our Phoenix-area sample failed Lighthouse's color contrast check, which is a poor showing in front of anyone still looking for their glasses. Design fixes cover that on a site you already have. The other reader is the caregiver you'd like to hire, who gets a jobs page and an inbox separate from the families. If your form messages have been going missing, that's a repair we do.
The pages a family passes around
One page per care level
Companion, personal care, memory support, respite, whichever you actually offer, each with its own address to forward.
For family far away
How you keep distant relatives informed, how a first conversation works and what time zone your office answers in.
Care assessment
What happens at the first meeting, who should be there and what the family gets afterward, as you actually run it.
How families pay
How you charge and what you accept. Benefit questions point to your adviser and official sources.
Licenses and caregiver standards
Whatever your agency holds and screens for, in the wording your counsel approves. We'd expect families to check.
Caregiver jobs
Pay range if you publish it, hours and an application with its own inbox. Families may read this page too.
Built for a reader in another time zone
A callback in the caller's own hours
The reader picks a time and sees it in their own time zone. We'd quote that in writing with the rest of the site. Anything larger, such as a family portal, is a custom application, which starts at $575, depending on complexity.
Type a tired person can read
Large text, strong contrast, plain buttons and short pages. We'd check the result before it goes live with the same Lighthouse test we ran on the sample.
Two inboxes
Family inquiries go to one place and job applications go to another. Lead form capture comes with every package, and a broken form is a repair we fix for a flat price.
An after-hours voice with limits
An AI receptionist can take a message, offer a callback and hand urgent calls to your on-call person. We'd write its rules so it gives no care or medical advice, and it says it's AI. Callers may mention someone's health, so ask your adviser whether it should answer at all, and have them read those rules.
Your Google listing, matched to the site
Hours, service area and care types should match across your site and your Google Business Profile. A family comparing the two shouldn't find two different agencies.
What we'd change on a senior care site
- Photos of laughing seniors who have never met your agency.
- A sentence about what an insurer or a government program will pay, written by someone who isn't your adviser.
- Warmth so thick the reader can't find the hours or the phone number.
- A careers link buried in the footer, when the schedule depends on hiring.
Why a care agency would hire a developer like us
We write plainly about hard things
No syrup and no fear. A daughter reading at her desk should learn what you do, what it involves and how to reach you, and then be able to forward it.
One person, who answers
An agency owner has enough people to chase. The developer who quotes the site builds it, and that's who you call when a page needs to change.
We leave the rules to your advisers
We don't say what your license allows, what any program pays or what a site must do. Your counsel and your licensing agency answer those, and we build what they clear.
Recent builds, live right now.
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They get it done.
We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!
First class all the way!
From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!
Questions we hear a lot.
What does a senior care website cost?
Four fixed prices, set by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. Add up your care levels, the towns you serve and the pages above to see where you land. Every one includes SEO, design, content writing, content management, lead form capture, online booking, one custom third-party API integration and a year of support. Details are on the pricing page.
Should the site talk to seniors or to their children?
Our read is mostly the children, with type and language that also work for a senior who reads it directly. Plain sentences serve both. If your own intake calls tell you otherwise, believe your intake calls over us, and we'll write to who's actually calling.
Should our site say what Medicare or insurance will pay?
That's one for your adviser, and we won't answer it here. We can build a page saying how you charge and what you accept, and link to official sources your adviser chooses. We won't write benefit statements on our own authority.
What should we show about licensing and caregiver screening?
Ask your state licensing agency and your counsel what you must or may publish. Then show it plainly on one page, since we'd expect a careful family to look for it. We'll put it wherever you want and keep the wording exactly as approved.
Can you tell us the site meets accessibility rules?
No. That's a legal conclusion and it belongs to your counsel. We can do the practical work: large type, labeled fields, strong contrast, and a test you can read yourself. The health check shows where a current site stands.
How do families reach us after hours?
A callback request on the site, a form that lands in a watched inbox, or an AI receptionist set to your rules. You choose how urgent calls get to a person. None of those should give care advice, and we'd write them so they don't.
How does a site earn a family's trust before the first call?
Two of our builds show the habits we'd use. Riggins Inventory Services, a trust business where clients hand over their stockrooms, puts its memberships and associations up front. Fancy Fox Photography keeps contact one tap away from anywhere on the site. If you also run clinical services, read the medical practice page.
How soon could it be live?
Build starts within 24 hours of your go-ahead, and most sites go live in 7 to 10 days. Your counsel's review of the licensing wording takes whatever time it takes, and we'd want that finished before the page goes up.
Where to look next
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Write down the question families ask first.
Bring it to a 15-minute call with the developer. You'll get a written flat quote and a plain view of what the site should say before a family ever calls.