2026 Dallas business website report
Dallas homepages pass the paperwork. The handshake is a form, so test it.
The median Lighthouse SEO score on the 43 Dallas business sites that finished our phone test was 100, against 92 in our 31-city sample. 9 of the 13 professional-services homepages carry a lead form, against 37%. Here is what we think that means for a firm that sells to other firms, and what we'd test first.
Dallas does its homework. On the 43 sites that finished our phone test, the median Lighthouse SEO score was 100 out of 100, against 92 in our 31-city sample. Links a search engine can't follow turned up on 4 of 43, 9% against 21%. Browser errors turned up on 10 of 43, 23% against 38%. Then someone wants to write to you, and that is where our test stops. We counted forms on homepages. We sent nothing through them. This is a modest sample with one run per site, so we lean on the pattern and not on any one figure.
We think that next step counts for a lot in this economy. Business services and financial services are among the city's main industries, eight Fortune 500 companies have headquarters in the city, and Dallas County counts 82,910 business establishments. Our read is that a firm selling to other firms gets read before anyone calls. The sites seem to expect it. 9 of the 13 professional-services homepages we tested carry a lead form, against 37% in our 31-city sample. A lead form can be a newsletter sign-up, and 13 sites is a small room, so call it a hint. A page that asks for a written inquiry ought to be able to deliver one.
The cheerful part is that this doesn't look like a rebuild. Speed doesn't make the case for one: the median score is 63 against 61 and median blocking time is 314 ms against 277 ms, both about the same on one run per site on a shared test machine. These pages aren't unusually large either: 2.75 MB at the median against 3.08 MB, and 87 requests against 93. So we'd start where the work comes in. Send your own form a test from a phone before anyone proposes a redesign. Repairs start at $149. Check your own site too, and see whether you have this problem or a different one.
Measured November 7, 2026
We tested 44 Dallas business websites on a phone.
Independent businesses with a Dallas street address on their own site. Totals only: we do not name anyone. How we tested.
63 of 100
Median mobile speed score
31-city sample: 61
6.5 seconds
Until the main content shows
On a simulated mid-range phone. 31 cities: 7.4s
79% of sites
Took over 4 seconds
34 of 43 tested
14% of sites
Let a visitor book online
31 cities: 10%
Scores for Dallas are from our own test, described under How we tested.
What it means
What the tidy pages leave to test.
The speed figures don't make a case.
The median speed score is 63 against 61 in our 31-city sample. Median blocking time, the stretch when a page is too busy to answer a finger, is 314 ms against 277 ms. On one run per site on a shared test machine, we call both about the same. Page weight and request counts sit a little under that sample, and 18 of 43 sites came in under 2 MB. So nobody needs to sell you a speed project on these numbers. If your own page stalls on a tap, that is a different matter, and it needs an audit of what runs on it, ahead of any new paint.
The scores run wide at both ends.
A quarter of these sites scored 46 or lower, against 49 in our 31-city sample, which is about the same. The poor band holds 16 of 43, 37% against 26%. The good band holds 6, 14% against 7%, so a fast page is plainly possible here. With 43 sites, a handful can move those figures, and scores move with how busy the test machine was, so test your own before you believe ours. If it lands low, start with what is slowing it down.
Professional offices ask for it in writing.
9 of 13 professional-services homepages carry a lead form, 69% against 37% in our 31-city sample. That is a large gap on a small group, and some of those forms may be newsletter sign-ups. Across all the forms we found, 34 of 91 fields had no label we could detect, 37% against 27%. That count gives no credit for placeholder text, and it isn't spread evenly: some forms label every field and some label none. A law office or an accountant inviting a first note should send itself a test on a phone.
The basics are done, so don't pay for them twice.
Business markup shows on 25 of 44 homepages, 57% against 45% in our 31-city sample. Unfollowable links run 9% against 21%. A median SEO score of 100 is a passing grade on the basics and says nothing about who finds you. If someone offers to clean up your tags, ask to see what is actually broken. The work left is pages worth finding.
How Dallas sites ask for the business
30 Dallas sites · 31-city sample: 72%
16 Dallas sites · 31-city sample: 31%
6 Dallas sites · 31-city sample: 10%
25 Dallas sites · 31-city sample: 45%
Most common failures
- Headings that skip levels56%
- Uses third-party cookies53%
- Text with too little color contrast51%
- Links with no discernible name47%
- Browser errors logged in the console23%
- Uses deprecated browser features21%
Free tool
How does your site compare with the rest of Dallas?
Give it your address and you get a graded report in about twenty seconds. It runs its own checks, so its grade isn't comparable with our speed scores. These three you can check yourself, against what we counted in Dallas:
- 68% have a tap-to-call link
- 84% have a search description
- 57% tell search engines what kind of business they are
Who does business in Dallas
Who gets read before anyone calls.
Firms that sell to headquarters
Business services is a main industry, and eight Fortune 500 companies have headquarters in the city. Our read is that a supplier's site gets looked over by someone in purchasing before anyone picks up a phone.
The site has to: say what you do, for whom and at what scale on one screen, keep capability documents two clicks away, and make the first note easy to send.
Web designFinancial and insurance offices
Financial services and insurance is a main industry. Of the 13 professional-services sites we tested, 9 carry a lead form, and that group mixes several kinds of office.
The site has to: name the people, state what the office handles, and take a first note in writing. Your compliance adviser should review the wording.
Financial services websitesClinics and private practices
Healthcare and biotech is a main industry, and UT Southwestern Medical Center and Parkland Health are among the big employers. Of the 14 independent health sites we tested, 12 had tap-to-call on the homepage, 3 had a lead form and 2 had booking.
The site has to: give a new patient a next step outside office hours, on a page quick enough to use from a waiting room.
Healthcare website designReal estate
Real estate is a main industry. We had too few of these sites to report them as a group, so this is judgment: photographs and listings are where a page can get heavy, and we'd check that first.
The site has to: keep search and contact working on a phone, with a named person to reach.
Real estate websitesDistribution and online sellers
Distribution and e-commerce is a main industry. We'd expect these buyers to come back often and want the same few things each time, though we didn't test stores as a group here.
The site has to: make reordering and order status quick, and keep the catalog page easy to use on a phone.
Online store designRestaurants and visitor trades
Visit Dallas reports 27.7 million visitors in 2024, and the State Fair of Texas drew nearly 2.1 million to Fair Park in 2026. We'd guess a visitor has no patience for a slow menu. We had too few of these sites to report them as a group.
The site has to: show hours, menu and how to reach you first, and keep the page current through fair season.
Restaurant website designDallas by the numbers
1.31 million
Population
Census Reporter — Dallas, TX (ACS figures are 2020–2024 five-year; page opens on one-year)$70,518
Median household income
Census Reporter — Dallas, TX (ACS figures are 2020–2024 five-year; page opens on one-year)8
Fortune 500 headquarters in the city
City of Dallas Office of Economic Development — Corporate climate41.2%
Speak a language other than English at home
Census Reporter — Dallas, TX (ACS figures are 2020–2024 five-year; page opens on one-year)Businesses online
Statewide, 53% of Texas small businesses use an AI platform (state scope; survey fielded June 2025).
U.S. Chamber of Commerce — Empowering Small Business 2025 (state scorecards)Before you spend a dollar
Test the form first. Then talk about paint.
- 1
Send the form a test.
Fill in your own form on a phone and see what arrives, and how long it takes. We can't see that from outside, and neither can a redesign proposal. If the message doesn't arrive, that's the first repair. If someone brings up speed scores instead, here is what they measure.
- 2
Label the form before you redraw it.
34 of the 91 fields we found had no label we could detect. A visitor on a phone can lose track of a field like that. Adding labels is usually a small job, and a feature repair can handle a form you don't have yet.
- 3
Write for the reader who isn't calling yet.
Our opinion: the first visit from a business buyer is a reading exercise. Put the services, the clients you may name, the people and the service area where a stranger can find them. Content work tells that reader more than new paint does.
- 4
Leave the platform out of it, for now.
The 20 WordPress sites here post a median speed score of 62, against 62 in our 31-city sample, about the same. The 10 on other or custom platforms post 63.5. Nothing here says moving would help. If your own page tests slow, a speed fix comes first. Our comparison is there if you still want to move.
- 5
Decide about a second language on purpose.
41.2% of Dallas residents speak a language other than English at home. We didn't test language on these sites, so we have no number for you. Our view is that one properly translated page for your main service beats a widget over everything. Search work can build from there.
Local marketing
Send nobody to a form you haven't tried.
Search opportunities
What a careful reader might type in Dallas.
Our read of what buyers here need answered, not search-volume figures.
“Who handles this kind of work for corporate offices in Dallas?”
A buyer on a deadline may type something this plain. A page that names the work and the kind of client answers it, and our guess is few homepages try.
Pages that answer it“Which Dallas accountant can take a new business client?”
Say who you take on and how to start. A first-contact form that works makes the next step easy.
Financial services marketing“Can I book a Dallas doctor's appointment online?”
Booking turned up on 2 of the 14 health homepages we tested, a small count in a small group. A practice that offers it has a short page to write.
Healthcare websites“Where do I eat near Fair Park during the State Fair?”
The fair runs late September to mid-October. We'd put the page up in August and leave it alone until the crowds go home.
Restaurant marketing
What it costs
The figures, before purchasing asks.
A website up to 70 pages runs $1,500 to $5,750 at a fixed price, set by how many pages it has. Online stores start at $2,500 and repairs at $149. These are our published prices, the same in every city, which should save somebody in purchasing an email.
Website, up to 10 pages
$1,500
fixed price
Website, 11 to 20 pages
$2,250
fixed price
Website, 21 to 50 pages
$3,750
fixed price
Website, 51 to 70 pages
$5,750
fixed price
- Online storeFrom $2,500
- Web app, portal or integrationFrom $575***
- Mobile appFrom $3,750
- SEO, local marketing or PPCFrom $575 a month***
***Pricing depends on complexity. ***Pricing depends on complexity, setup and budget. Ad spend is paid to the ad platform directly.
See every priceThe Dallas playbook
The order we'd work in, starting with a test message.
- 1
Send yourself a message.
Use your own form, on a phone, with one thumb, and see what arrives. A broken form is a poor thing to discover after a contract goes elsewhere. Then run the health check, which is a separate graded report, for a list of other things to look at.
- 2
Label every field.
34 of the 91 fields we found here had no label we could detect. Give each one a label that stays visible while someone types. If you can't tell how yours are built, that is a good moment for a repair.
- 3
Time your own page.
Run Google's PageSpeed Insights on mobile a few times and read the total blocking time. Hold it against the 314 ms median here. If yours runs well above it, remove what nobody can account for and defer what can wait. On WordPress, that work has its own page.
- 4
Count both ways in.
On 16 of 44 homepages a phone link is the only way in we counted, and the rest have a form, a booking tool or none of those. If you have more than one, find out what each brings you. Conversion tracking ends the argument, and it should go in before you change anything else.
- 5
Then write the pages.
Start with one capability page for your best-paid work, and clean up your Google Business Profile while you're at it. If your paperwork is already in order, this is the part that gives a reader something to read.
Recent work
Modern builds we've shipped.
Bleuwave (Home Services)
Multi-Trade Brand Hub
The parent brand hub tying HVAC, plumbing, and electrical together in one highly interactive site.
Bleuwave Handyman
Handyman & Home Services
A WordPress site rebuilt on Next.js for speed, one crew, forty-plus services, same-day slots, and a category-driven booking flow that turns the honey-do list into a full schedule.
Regional Concrete
Custom PHP Build · Concrete Contractor
A Battle Creek, Michigan concrete contractor working since 2008, with a site that takes a homeowner or a plant manager from the right service page to a written estimate.
Precision Leak Detection
Leak Detection
A WordPress leak-detection site rebuilt on Next.js, built around the one promise a homeowner with water under the slab wants to hear: found today, marked to the spot, and written down.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
They made the technical side feel clear.
We talked about goals first — then platforms, content, search, and automation.
Start here
Tell us what you need in Dallas.
Pick what you want and the price appears on the spot. The developer follows up, not a salesperson.
Prefer to talk? (480) 525-7582.
See what your project costs. It takes about a minute.
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Dallas website questions, answered.
How fast were the Dallas business websites you tested?
Across the 43 sites that finished the speed test, the median mobile score was 63 out of 100, and the main content took a median of 6.5 seconds to show on a simulated mid-range phone. That is one lab run per site, on a modest sample. Use it as a benchmark and not as a grade on any one business.
What is blocking time, and does it matter here?
It is how long a page keeps a phone's processor too busy to respond to a tap while it loads. The median here was 314 ms, against 277 ms in our 31-city sample, which we call about the same on one run per site on a shared test machine. It moves with how busy the machine is, so we wouldn't argue from it. If your own page has a problem, here is how we'd go after it.
My site scores 100 for SEO. Am I done?
You've passed a checklist of basics. It tests whether a page can be read and has a title and a description, and says nothing about who finds you. The median Dallas site we tested scored 100, so that score won't set you apart here. The rest is pages and reputation, and we don't promise rankings.
What are you comparing Dallas with?
Our 31-city sample, 1274 independent business sites tested the same way, and it includes these Dallas sites. It isn't an average for the country. With 43 Dallas sites, gaps of a few points are noise, and we call those about the same.
What does a website cost for a Dallas business?
Our published prices are $1,500 to $5,750 for a site up to 70 pages, online stores from $2,500, and repairs from $149. The whole list is public, and Dallas pays what everyone else pays.
Is my business in this report, and can I test my own site?
We name no business, in Dallas or anywhere else, and report totals only. For your own numbers, the free Website Health Check gives you a graded report, and Google's PageSpeed Insights runs on the same Lighthouse engine we used. Scores move between runs, so test more than once.
Method
How we tested.
We started from OpenStreetMap business listings, independents only, screened 68 candidate sites in a shuffled, evenly mixed order, and kept 44 independent businesses that publish a Dallas street address on their own site. We left out national chains, referral sites, parked or broken domains, and sites that block automated tests, along with anything we built ourselves.
Each homepage got one run of Google Lighthouse 12.6.0: mobile form factor (412 x 823 screen emulation), Lighthouse default simulated throttling (150 ms round trip, 1.6 Mbps throughput, 4x CPU slowdown), headless Chrome, one run per site. 43 runs completed. A second pass in headless Chrome looked for tap-to-call links, forms, booking tools and search markup, on the homepage only, so a form on a contact page or an email link doesn't count. A form with an email, phone or message field counts as a lead form, which means a newsletter sign-up can count too. Business markup means JSON-LD naming one of the common local-business types, so another format or a more general type isn't counted. Testing ran on November 7, 2026, several sites at a time on one machine.
A lab test is one controlled load, which makes sites comparable with each other. It does not measure any real visitor's experience, and one run per site carries noise. Tests ran several at a time on one machine, and a busy machine lowers speed scores and lengthens blocking time, so we reran the tests taken when it was busiest. Read those two figures as rough, and small gaps as noise. Listings skew toward businesses someone has bothered to map, so read this as a careful sample, not a census. The comparison figures are 1274 sites across 31 US cities, tested the same way, and they include these Dallas sites. Our Mesa report found its sample through web searches and ran one site at a time, so its figures aren't directly comparable.
- Candidate sites screened
- 68
- Dallas businesses kept
- 44
- Speed runs completed
- 43
- Tested
- November 7, 2026
- Speed test
- Lighthouse 12.6.0
Sources for the facts on this page
- Census Reporter — Dallas, TX (ACS figures are 2020–2024 five-year; page opens on one-year)
- BLS QCEW 2025 annual averages — Dallas County
- Visit Dallas — 2024 tourism results
- City of Dallas Office of Economic Development — Corporate climate
- U.S. Chamber of Commerce — Empowering Small Business 2025 (state scorecards)
Beat the Dallas median.
Fifteen minutes, plain English, and a number in writing. If we are not the right fit, we will say so.